Blogging gets people into all sorts of trouble. Oppressive regimes persecute bloggers. Blogging about work regularly opens the door to disaster. The award-winning police blogger known as Nightjack was outed by the press and subjected to disciplinary proceedings. In a recent case, insults about a model led to the disclosure of the blogger’s identity and a lawyer’s banquet. Exposing your personal life can be dangerous, even if you remain anonymous.
Twitter is microblogging. That means you only have a limited amount of characters on your key pad that you can use to post. In a regular blog, you can post paragraph after paragraph and it is good to use that for detailed information about what you are sharing with your readers. microblogging puts little snipits along with http://www.buybuychina.com/poke-building-a-sex-toy-empire-on-chinas-weibo/ links and it allows your readers to decide a bit easier if they want to go and read all you have to say. Or look at it from a customer or client survey point of view.
How much more effective would your sales or lead generation process be if you could generate user feedback in almost real-time? This type of feedback can both make and save your company untold amounts of money. So what reason is there to use http://www.brandchannel.com/home/post/feed/2012/08/24/The-Week-in-China-Coke-Brands-On-Weibo-300-KFCs-Starwood-Skis-Xiaomi-HTC-and-a-Homemade-Lamborghini.aspx?format=ATOM Twitter for your business? Imagine that you’re having a sale or promoting a new product. You’ve done your due diligence with all your standard advertising but you want to reach people instantly.
How about being able to reach tens of thousands of people across multiple platforms (PC, http://www.insidefacebook.com/category/mark-zuckerberg/page/5/ Mac, iPhone and Smartphone) in just a few seconds with a short, enticing sales pitch? What could that do for your businesses bottom line? More than anything else Twitter allows you to interact with your customers or potential customers in a way that simply wasn’t possible just a few short years ago. And the more you interact with people like this the more “human” you become in their eyes and the more likely they are to use your products or services.
Get a WordPress blog so you can use the WordPress Retweet button. This features allows your visitors to post a link to one of your articles in their Twitter feed in a simple click. You could also add Retweet buttons on your website if you take the time to code it yourself. One thing to understand straight away is that traditional marketing doesn’t work on Twitter. If you start “tweeting” links to your latest press releases, overtly pushing your products or generally offering nothing of value then you’re trying to force feed a community something it doesn’t want.