Blogs can be still be worthwhile for amateur bloggers. A blog designed for the entertainment of your circle of friends and family is still a great way to keep in touch. If the writing is good enough, it may pick up a following beyond that, through word of mouth. Quality still rises to the top amongst in the ocean of trashy content that the internet can, with some justification, be described as. A 2007 Nielsen report entitled “Trust in Advertising” showed that people trust referrals from their friends and other customers far more implicitly than one-way company messaging.
Fundamentally, people don’t care what a company or brand thinks, they care what their friends think. Using cool applications like Twitpic and Tweetube, users can share pictures, videos, and music files in Twitter. The better tweeter is not afraid to diversify his or her tweets to include these different media. Followers will appreciate the variety, and will definitely perk up at the pleasing distractions from the monotonous 140-character text.
Time-zones – if you have buddies in foreign countries, you may want to consider http://www.go-globe.com/blog/internet-usage-china/ posting at a time when the vast majority of your friends are awake for maximum coverage. For instance, I live in the United Kingdom however I have a number of friends on the east coast of America. Posting at about 5pm GMT will mean my pals in the good old US of A will see the status at midday, their time. One thing to understand straight away is that traditional marketing doesn’t work on Twitter.
If you start “tweeting” links to your latest press releases, overtly pushing your products or generally offering nothing of value then you’re trying to force feed a community something it doesn’t want. Not to be outdone, the venture capital community has been busy as well. It was announced last week that San Francisco-based Twitter received the largest venture capital investment in history when the Russian firm DST Global invested $800 million in the microblogging site.
Then, get a vanity URL so the website address is easy to remember. Then start to build your fan base. Get a custom landing page built on Facebook so you can drive the traffic there for maximum results. Post high quality images on the social network since they get shared more that regular text updates or videos. You obviously need a brand. That in itself breaks down to several components: a vision, motivation, then the strategy. In order to come to this realization, you will need to use your vision.
Once you have the vision, it can motivate you and your company, becoming the driving force for the next step the strategy. This is where the fun begins; you have to be creative.