The Twitter Phenomenon

The recent news that Apple Computer has more cash than the federal government is just a hint at what’s going on. Against the backdrop of the federal deficit and Wall Street’s continued decline, the news broke last month that Apple is sitting on approximately $76.2 billion in cash (as of the end of June). This is more than the U.S. government claims to have (a paltry $73.7 billion). A high tech firm has eclipsed a mark that the former titans of our economy, the oil companies and auto makers, can only envy.

http://www.go-globe.com/blog/online-video-market-china/David Hale, the UGA beat writer for the Macon Telegraph, has his own blog http://www.hastac.org/blogs/chamberlin/wall-within-portrait-pixelated-dream as well and it is getting rave reviews from the Georgia community. Hale usually writes feature stories for the print (and online) edition of the paper, but he will also put up the random http://marketingdigital-football.com/a-collins-in-china-a-strategy-focused-on-celebrity-footballers-might-bring-to-a-larger-impact-in-the-short-term/ tidbits that didn’t make the cut on his personal blog. The end result is all the juicy stories fans love to hear, as well as the rarely reported quotes and insights that may not make the cut. One thing to understand straight away is that traditional marketing doesn’t work on Twitter.

If you start “tweeting” links to your latest press releases, overtly pushing your products or generally offering nothing of value then you’re trying to force feed a community something it doesn’t want. Incorporate article marketing into your Internet marketing efforts. Writing and submitting articles is not hard to do, and the rewards can pay off for years to come. Join Twitter.com and start microblogging. Spend a few minutes everyday inviting people to follow you.

As your number of followers increase this presents all kinds of opportunities to increase your traffic and future business. But as more and more web sites start using complicated URL structure it becomes impossible and inconvienent to continuously show 50+ long character url strings many with archive structure in the URL or SQL Data inside the URL string itself and by using a URL compression tool you can have users focus more on the content you are discussing rather than the URL itself.

How popular is Twitter? As of early 2011 this service has over 200,000,000 (200 million) users who send more than 60,000,000 (60 million) Tweets per day. This is a massive audience that you can tap into as part of your overall marketing efforts. But people don’t just use this service via their computers – there are numerous Twitter applications for both iPhones and smartphones so your market reach has now become even broader.

No matter where people are they can read your Tweets.

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