Then there is the recent auction of Nortel Networks patents. The telecommunications company went bankrupt in 2009 and their patents, which were not viewed as hugely valuable, were put up for bid. But the larger tech firms did not want a fellow competitor to gain any edge by buying these patents. So Google touched off the high stakes bidding with a $900 million dollar offer and the war was on. There are a lot of features that companies tell us that they want to help moderate and control their networks better.
The other part of it is just is making Yammer an increasingly good substitute for email. There are still some things that email does very well. But what we want to do is extend the use cases for Yammer so that, over time, you’ll just use email for external communications or certain sorts of one-on-one conversations. We really want to shift all company group conversations into Yammer. Pick Several. The limitation of just picking one and sticking with it is that you may be missing out on interaction with friends, fans, or other business.
In that case, you may need to join several microblogging sites in order to gain broader visibility. Obviously, things can get complex from here on out. How often do you change your status? When was the last time you changed status? Should you do it on all? Conversely, bad retweets can be detrimental to the reputation. Followers love to follow people who show a bit of intelligence in their tweets and retweets. How popular is Twitter? As of early 2011 this service has over 200,000,000 (200 million) users who send more than 60,000,000 (60 million) Tweets per day.
This is a massive audience that you can tap into as part of your overall marketing efforts. But people don’t just use this service via http://brandchannel.com/home/post/feed/2012/06/08/Chinese-Consumers-Fear-Buying-060812.aspx?format=ATOM their computers http://brandchannel.com/home/post/feed/2012/06/08/Chinese-Consumers-Fear-Buying-060812.aspx?format=ATOM – there are numerous Twitter applications for both iPhones and smartphones so your market reach has now become even broader. No matter where people are they can read your Tweets. Amidst all of this, few people have noticed that Citrix recently bought Cloud for between $200 and $250 million in a major move towards strengthening its hand in the cloud computing world.
Noteworthy in this is that Cloud’s major investor was Menlo Park’s Redpoint Ventures who is on an impressive streak of late. In addition to their cashout of Cloud, Redpoint has also recently made successful exits recently with companies like Qihoo and Home Away, both of which went public and have a total market value of nearly $6 billion. Let’s just say they’re having a pretty good year. Bit.ly is a newer service that shortens URLs in the same manner however it offers some additional features as well.
Users can track their URLs as well as the traffic sources and visitors to their existing links. Bit-ly also allows users to post the shortened URLs directly on Twitter.